Their innovations come at a time when increasingly rigid regulations have left cigarette manufacturers with few means to communicate with customers and make their brands stand out from the competition. According to a recent investor presentation, tube filters have become a vital part of the company’s marketing strategy.īoth companies report significant volume growth in the category. Altogether, Flow Filter variants of its products are for sale in 68 markets. In early 2015, it had introduced a new line of L&M cigarettes with recessed filters in Russia.īAT, too, has expanded use of its Flow Filter technology, which is now available also on Dunhill, Kent, Pall Mall and Rothmans cigarettes in several countries. In November 2015, it launched Parliament HeatSticks for its iQOS device in Moscow. ![]() PMI uses recessed-filter technology also in its new-generation products. Today the brand holds strong positions in a number of markets, including Japan, South Korea, Turkey, Ukraine, Russia and the United States. Introduced at a time when cigarettes had no filters, its specially shaped filter was originally part of an advertising campaign. Marlboro Advance follows in the footsteps of PMI’s Parliament brand, which was launched in 1931 and is distinctive due to its recessed filter. BAT’s new Lucky Strike Flow Filters employ a different technology: Their tube filter is hollow until further down the filter tip.Īpart from sporting a different look, the two new tobacco products also come with added value for the smoker: They create a smoother taste and shift the staining observed on the cigarette mouth end away from the consumer. ![]() Initially launched in Malaysia, Marlboro Advance Blue was the first Marlboro cigarette that came with a recessed filter, which is set back a few millimeters from the mouth end. The posters feature new variants of the companies’ flagship brands, Marlboro and Lucky Strike, the eye-catching innovations being their filters. (Yes, besides Bulgaria, Germany is the only EU country where tobacco billboards are still allowed). If you happen to live in Germany, you cannot help but notice the massive billboard advertising campaigns that Philip Morris International (PMI) and British American Tobacco (BAT) have been running since last autumn. As restrictions tighten, the filter has become one of the last bastions of product differentiation.
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